Momentum in Business: Never Lose it Again

I heard a story about an extreme mountain biker who had a bad accident.

In her recovery, she says she was most challenged when she started feeling better.

She went back to her old habits. She stopped doing the exercises that helped her to feel better in the first place.

And this regression only set her back in her recovery.

Don't get lulled to sleep by momentum.

Same goes for brand development.

You may feel yourself winning.

Your hard work is paying off.

And this is the most dangerous spot.

Here's how you can keep yourself on track. It's just one note.

Don't forget to love it.

And if you've forgotten what you love about it, get reacquainted with it.

Recognize and honor what you love to do and you'll do anything to keep up the momentum.