On brand.

For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.

Nike just did it.
Brand, Leadership Greg Monaco Brand, Leadership Greg Monaco

Nike just did it.

Great brands celebrate an ideal. For decades, Nike has understood this to be true. And Nike has just set a new standard by putting Colin Kaepernick front and center on their “Just do it.” campaign. This is not routine brand-building.

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Meet Erik the Red (c. 950-1003): the world's first brand badass.
Brand, Culture, Marketing, Sales Greg Monaco Brand, Culture, Marketing, Sales Greg Monaco

Meet Erik the Red (c. 950-1003): the world's first brand badass.

Erik Thorvaldsson was a Norwegian viking and also a savvy brand builder. He was forced to sail west to a mysterious land that few before him had explored. Using instinct alone, this accidental brand engineer managed to draw throngs of settlers with him to a land they knew little about. (Illustration credit: Joan Francesc Oliveras Pallerols)

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