On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
The Mysterious Motive Behind Lacoste's Breakthrough Campaign
Companies are under pressure to employ socially-responsible policies. I wonder if #Lacoste was genuinely interested in conservation, or was feeling the squeeze. #branding #socialresponsibility #prstunt #conservation
Nike just did it.
Great brands celebrate an ideal. For decades, Nike has understood this to be true. And Nike has just set a new standard by putting Colin Kaepernick front and center on their “Just do it.” campaign. This is not routine brand-building.
Meet Erik the Red (c. 950-1003): the world's first brand badass.
Erik Thorvaldsson was a Norwegian viking and also a savvy brand builder. He was forced to sail west to a mysterious land that few before him had explored. Using instinct alone, this accidental brand engineer managed to draw throngs of settlers with him to a land they knew little about. (Illustration credit: Joan Francesc Oliveras Pallerols)