On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
Meet Erik the Red (c. 950-1003): the world's first brand badass.
Erik Thorvaldsson was a Norwegian viking and also a savvy brand builder. He was forced to sail west to a mysterious land that few before him had explored. Using instinct alone, this accidental brand engineer managed to draw throngs of settlers with him to a land they knew little about. (Illustration credit: Joan Francesc Oliveras Pallerols)