WORK
Private label brand with global appeal.
Circle K faced the challenge of creating a cohesive private label brand for their extensive portfolio of products—spanning batteries, snacks, paper goods, water, and even auto parts.
The Story
The goal was ambitious: to develop a single brand that could unify this diverse range of products while being simple, memorable, and globally adaptable. The brand needed a universal name and packaging system that resonated across international markets, all while allowing each product to maintain its distinct personality.
To tackle this, I helped them a brand name with broad appeal that aligned with Circle K’s values and global presence. We then designed a flexible packaging system that balanced consistency and individuality. The look was unified by a common design language, yet adaptable enough to let each product express its unique voice through color and imagery.
The result was a private label brand that felt cohesive yet dynamic, creating a sense of trust and familiarity for customers worldwide. The new packaging not only stood out on shelves but also gave Circle K a powerful tool to build loyalty and extend their reach across international markets.