On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
What my crappy portfolio taught me about branding.
As a budding copywriter from Florida's west coast, I managed to connect with a bunch of New York City Creative Directors at big-time agencies for a handful of meetings. I couldn't contain my excitement. I couldn't believe my good fortune. My dream job at a big NYC agency was just a conversation away. All I needed was one foot in the door, and one CD to see the delicious brilliance of my work. Just one.
Don't Just Aim for the Target Audience. Aim for the Bullseye.
One part of developing a powerful brand story is to focus your energy and focus your storytelling on one person. Literally, one person. Your bullseye target. Real or imagined, if you can conjure up that one person in your mind, you can empathize and relate to them in ways that you can't with a group of people.
Are you a blur?
Most people do their work, cash their check, and repeat every week without the intention of creating personal brand value. Here's my latest post on what can happen when you don't invest time and energy in building your personal brand.