On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
Increase Sales: Know Your Audience to Win More Often
My old agency made a big transition when we started to sell to a new group of executives. We had our old pitch down to a science. We knew exactly what the client cared about. But our new audience thought differently—and had a different set of problems to solve. Our old strategy didn’t cater to their needs. When you’re selling, you need to be inside the client’s head. Know their problems, their fears, their values. Know them even better than they know themselves.
How to Borrow an Audience to Build Awareness
One of the best ways to build your brand is to find great partnerships and "borrow" their audience—even if there is some crossover in your offering. My collaborators often trust me to engage their audience with valuable content. And I am able to spread the word about what I do to new prospects.
Are you a blur?
Most people do their work, cash their check, and repeat every week without the intention of creating personal brand value. Here's my latest post on what can happen when you don't invest time and energy in building your personal brand.
Peddling paradise with Raquel Marra.
It’s rare that advertising and Yoga intersect. To celebrate, I’d like to introduce my friend and Yogi badass, Raquel Marra. She’s hosting a magical sea-side Yoga retreat in Colombia next month and asked for my opinion on her flyer. Check out what I had to say.
Bob Ciosek has an Olympic-sized idea for athletes and fans.
Couldn’t be more excited to introduce you to my friend @BobTheMediaCzar. He’s put together a video content platform called World’s Greatest that will give Olympians a way to expand their reach beyond the games, and give brands an opportunity to align with elite talent. Read on and share liberally.
Digital disruptor, Nick Jordan, is at it again!
This week's Cuppa Joe features Narrative CEO Nick Jordan. His company is poised to make noise in the data game, and he's hunting for top talent to help him. Read it. Dig it. Share it.
Taking the Leap into Entrepreneurship with Ronnie Hughan.
My friend Ronnie Hughan tells all about his parachute flight simulator idea and how you can help.
Why bother with branding?
“Branding is a hope wrapped in a desire inside a fantasy.” writes Jonathan Salem Baskin in Branding Only Works on Cattle. Jonathan’s line could come from most anyone though. Branding is one of those practices that sees as many doubters as believers.
Entrepreneurs: Before you start your business, consider the end.
I'm writing this post to help entrepreneurs out there who are building a business—no matter what kind of business it is—to consider what it would look like to leave your business—or even end it—before you start.
Bezos: He's rich, but what's he really like?
Jeff is rolling in it, but I know nothing about the man beyond his considerable dough. So, I did a search to hear what it's like to work with him.