On brand.

For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.

Increase Sales: Know Your Audience to Win More Often
Brand, Sales, Entrepreneurship Greg Monaco Brand, Sales, Entrepreneurship Greg Monaco

Increase Sales: Know Your Audience to Win More Often

My old agency made a big transition when we started to sell to a new group of executives. We had our old pitch down to a science. We knew exactly what the client cared about. But our new audience thought differently—and had a different set of problems to solve. Our old strategy didn’t cater to their needs. When you’re selling, you need to be inside the client’s head. Know their problems, their fears, their values. Know them even better than they know themselves.

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How to Borrow an Audience to Build Awareness

How to Borrow an Audience to Build Awareness

One of the best ways to build your brand is to find great partnerships and "borrow" their audience—even if there is some crossover in your offering. My collaborators often trust me to engage their audience with valuable content. And I am able to spread the word about what I do to new prospects.

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