Increase Sales: Know Your Audience to Win More Often

My old agency made a big transition when we started to sell to a new group of executives.

We had our old pitch down to a science. We knew exactly what the client cared about.

But our new audience thought differently—and had a different set of problems to solve.

Our old strategy didn’t cater to their needs. So, with our same product, we formulated an entirely new approach.

Get out of your head and into theirs.

When you’re selling, you need to be inside your client’s head.

Know their problems, their fears, their values.

Know them even better than they know themselves.

Then, using everything you know, you make them feel special with your product—as if it were made just for them.