On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
Why bother with branding?
“Branding is a hope wrapped in a desire inside a fantasy.” writes Jonathan Salem Baskin in Branding Only Works on Cattle. Jonathan’s line could come from most anyone though. Branding is one of those practices that sees as many doubters as believers.