On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
Digital disruptor, Nick Jordan, is at it again!
This week's Cuppa Joe features Narrative CEO Nick Jordan. His company is poised to make noise in the data game, and he's hunting for top talent to help him. Read it. Dig it. Share it.
Taking the Leap into Entrepreneurship with Ronnie Hughan.
My friend Ronnie Hughan tells all about his parachute flight simulator idea and how you can help.
The Mysterious Motive Behind Lacoste's Breakthrough Campaign
Companies are under pressure to employ socially-responsible policies. I wonder if #Lacoste was genuinely interested in conservation, or was feeling the squeeze. #branding #socialresponsibility #prstunt #conservation
Why bother with branding?
“Branding is a hope wrapped in a desire inside a fantasy.” writes Jonathan Salem Baskin in Branding Only Works on Cattle. Jonathan’s line could come from most anyone though. Branding is one of those practices that sees as many doubters as believers.
Nike just did it.
Great brands celebrate an ideal. For decades, Nike has understood this to be true. And Nike has just set a new standard by putting Colin Kaepernick front and center on their “Just do it.” campaign. This is not routine brand-building.
Meet Erik the Red (c. 950-1003): the world's first brand badass.
Erik Thorvaldsson was a Norwegian viking and also a savvy brand builder. He was forced to sail west to a mysterious land that few before him had explored. Using instinct alone, this accidental brand engineer managed to draw throngs of settlers with him to a land they knew little about. (Illustration credit: Joan Francesc Oliveras Pallerols)
Brands can learn from Logan Paul's You Tube suicide.
In a moment of hasty judgement, Logan Paul shook the foundation of his own social media empire. This is the kind of territory that brands need to understand how to navigate.
The appearance of new.
I marvel at how Taylor Swift has been able to simulate freshness with every successive album. I think this is one of the most difficult aspects in marketing: the appearance of new.