The journey to an unbreakable brand.

The Story

Over the years, Rev6 has become a secret weapon for many professional athletes, including World Champion Cyclist Rebecca Rusch and legendary baseball pro Steve Finley. However, as the fitness industry evolved, Rev6 recognized the need to refresh its brand to stay relevant and continue attracting a diverse clientele.

Monaco partnered with Rev6 to undertake a comprehensive rebranding initiative. The goal was to modernize Rev6's visual identity and messaging while preserving its core mission of revolutionizing movement and performance.