WORK
Elevating digital advertising beyond the click.
Yieldmo faced a challenge common in digital marketing: outdated metrics like clicks and views were limiting the industry's understanding of customer intent.
The Story
While Yieldmo’s innovative ad formats offered a better user experience and cutting-edge engagement data, their story wasn’t breaking through to their audience. They needed to redefine their brand and communicate their value in a way that matched the sophistication of their technology.
I helped them craft a new brand story and identity, emphasizing their shift beyond traditional metrics. The narrative highlighted Yieldmo’s ability to track micro-interactions like swipes, scrolls, and hovers—providing advertisers with insight into customer behavior and intent. With this transformation, Yieldmo successfully positioned itself as a leader in the future of digital advertising.