On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
Bob Ciosek has an Olympic-sized idea for athletes and fans.
Couldn’t be more excited to introduce you to my friend @BobTheMediaCzar. He’s put together a video content platform called World’s Greatest that will give Olympians a way to expand their reach beyond the games, and give brands an opportunity to align with elite talent. Read on and share liberally.
LEAP’s fearless duo fight against inequity.
This week's Cuppa Joe features Linda Akutagawa and Nancy Yap from LEAP an org that has been helping Asians and Pacific Islanders lead with more power and purpose. Read about how they are shaking things up, and how you can support them.
Digital disruptor, Nick Jordan, is at it again!
This week's Cuppa Joe features Narrative CEO Nick Jordan. His company is poised to make noise in the data game, and he's hunting for top talent to help him. Read it. Dig it. Share it.
Taking the Leap into Entrepreneurship with Ronnie Hughan.
My friend Ronnie Hughan tells all about his parachute flight simulator idea and how you can help.
The Mysterious Motive Behind Lacoste's Breakthrough Campaign
Companies are under pressure to employ socially-responsible policies. I wonder if #Lacoste was genuinely interested in conservation, or was feeling the squeeze. #branding #socialresponsibility #prstunt #conservation
Why bother with branding?
“Branding is a hope wrapped in a desire inside a fantasy.” writes Jonathan Salem Baskin in Branding Only Works on Cattle. Jonathan’s line could come from most anyone though. Branding is one of those practices that sees as many doubters as believers.
I’m not the target and I don’t care. I can love Bevel, too.
I just finished watching a series of videos called “Bevel Classics” and I couldn’t get to my keyboard fast enough to declare love for a brand that I knew nothing about. And, truth be told, I probably won’t even buy their products.
Nike just did it.
Great brands celebrate an ideal. For decades, Nike has understood this to be true. And Nike has just set a new standard by putting Colin Kaepernick front and center on their “Just do it.” campaign. This is not routine brand-building.
Entrepreneurs: Before you start your business, consider the end.
I'm writing this post to help entrepreneurs out there who are building a business—no matter what kind of business it is—to consider what it would look like to leave your business—or even end it—before you start.
Hey, have you tried the puddle water?
Taking an unfiltered look at the emergence of the raw water movement. Does it have merit? Or is it marketing vapor?